VAISHNAVI VEL

WORK EXPERIENCE

DATA ANALYTICS GRADUATE ASSISTANT, ROBERT H. SMITH SCHOOL OF BUSINESS

November 2017 - Present

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• Automated reporting solutions to enable effective decision making with advanced usage of Excel and Looker, a BI tool.
• Created reports and dashboards that analyze real-time recruiting volume, employer engagement, coaching metrics, recruiting trends, job updates and tracked the year-over-year change that was published on the career portal HireSmith to improve program efficiency.
• Exported and imported data from and to the career database and excel and monitored and maintained data integrity.

DATA ANALYTICS INTERN - CONSUMER MARKETING, CENTURYLINK CORPORATE HQ

May 2018 - July 2018

• Conducted deep data analysis and data modeling on customer demographics using machine learning and statistics in R and Tableau and compared key characteristics between Customer base & Prospective customers .
• Identified correlation between MTTI and NPS by Market cluster by extracting data from across tables in SQL.
• Performed analytics on the pre-paid and post-paid services of CenturyLink's multi-faceted systems resulting in actionable insights.
• Performed topic modeling and sentiment analysis to study Customer Experience.

• Assisted in planning phases of overall analytics of the Consumer Marketing with analytical trends.
• Assisted in Big Data analysis within CenturyLink’s big data environment (Spark and JupyterHub).

ASSOCIATE CONSULTANT, ORACLE

January 2014 - October 2015

• Specialized for 2 years in Oracle Business Intelligence Reporting and Analytics, BI Publisher and Oracle 11g Database by conducting in-depth analyses on customer and workforce data management in international banking and finance institutions.
• Installed and configured OBIEE 11g by ensuring system environment meets installation requirements and having the required database schemas loaded so the repository creation utility could run on the supported database.
• Conducted requirement gathering from clients and performed complex query-building in SQL /PLSQL to develop reports and analyses.
• Created scorecards, KPIs, prompts, pages, links, embedded content, text and agents and also implemented design, delivery and post-delivery support including bug fixing and maintenance of reports.
• Developed OBIEE Repository at three layers (physical, business model mapping and presentation, managed users and groups, set up privileges and administered object and data level security using different authentication methods.
• Configured and monitored Oracle Database 11g and Oracle Enterprise Manager (OEM) and assessed ETL processes in Informatica.
• Effectively communicated with clients and executed extensively analytical and technical projects by myself and in a team.

DIRECT MARKETING INTERN, GREENPEACE

June 2016 - August 2016

This internship gave me an opportunity to propose strategies, identify trends, manage data and collaborate across departments. I also had the chance to work closely with the data team and perceive the way they manipulate data to get the most pertinent results through Looker, an analytics tool and CRM.
Was fortunate to have great mentorship in Sara Rycroft (department head) and good vibes all round!